North Carolina’s hospitals are changing lives across our state — and your work deserves to be recognized. NCHA invites members to submit standout programs or initiatives for a potential feature on this It Takes a Hospital storytelling platform, NCHealthcare.org.

Stories can be adapted from existing hospital materials or created in collaboration with NCHA. Often, these stories are later featured in NCHA’s annual Community Benefit Report. 

Programs We Highlight 

We highlight member initiatives across the following categories: 

• Research and Innovation: Programs that transform healthcare delivery through new technologies, emerging practices, or breakthrough research.
• Community Benefit: Initiatives that extend beyond the walls of your organization to improve population health, address disparities, and strengthen the well-being of local communities. 
• Access to Care: Programs that increase healthcare access, geographically, financially, or culturally, ensuring community members get the care they need, when and where they need it.
• Workforce and Education: Initiatives that support, train, develop, or sustain the healthcare workforce, including partnerships with schools, upskilling programs, and innovative staffing models.
• Rural Health: Programs specifically designed to support rural patients, providers, or communities, strengthening the sustainability and reach of rural healthcare. Efforts that advance safety, improve outcomes, enhance patient experience, or streamline care processes.
• Navigating Healthcare: Programs and services that help patients and families successfully navigate the healthcare system, access resources, understand care options, and overcome barriers to care, whether through care coordination, patient advocacy, community support, digital tools, or education.

How to Submit for NCHealthcare.org

You can submit either: 

1. An Existing Story – Share a link or attachment to a published story, article, video, or other materials to repurpose.
2. A Story Idea for NCHA to Produce – Include details like:

• The challenge or need your program addressed
• Your approach and key actions
• Partnerships or collaborations
• Impact on patients or the community
• Results or outcomes (data encouraged)

Include a PR/media contact (name, title, email, phone). Submit via SmartSheet here. 

What Happens Next 

If your program is selected for a feature, NCHA’s communications team will work with you to identify: 

• Up to two individuals from your organization to interview 
• Opportunities to capture video of your program in action, if applicable
• Any existing photos, videos, or written materials that can support the story 

NCHA will produce a concise write-up and a short video that highlights the impact of your program. Your hospital’s public relations or media relations team will have an opportunity to review before publishing.  

For additional questions, please email communications@ncha.org. We look forward to working together.