North Carolina is in a full-blown state of emergency with climbing suicide rates, emergency rooms filled with children in crisis, and diminishing behavioral health services close to home.
Meanwhile, North Carolina is awash in a $6.5B projected budget surplus over the next two years and millions of unspent federal COVID-19 dollars.
Given the federal resources to address health inequities exacerbated by COVID-19, we have an extraordinary opportunity to build the comprehensive treatment system our citizens deserve.
We must take the opportunity to reimagine behavioral health in North Carolina through comprehensive, ongoing funding allocated for this much-needed care through true system reform.
We need NCHA’s hospital members and community partners to help us amplify this message and educate the public on this critical issue, to drive action and funding at the state level.
Below are several ways you can help educate the public about this issue. Included in this toolkit are assets you can use across earned and owned channels. Please contact Cynthia Charles at NCHA at firstname.lastname@example.org with questions.
Work with internal marcomms teams to draft an op-ed or blog for your hospital’s website informed by the below talking points and tailored to organizational experience and pitched to local media in the hospitals’ community. NCHA can support drafting and pitching if needed.
Share information regarding this critical issue on hospital Facebook, Twitter, LinkedIn and/or Instagram pages and directing to NCHA landing page.
Share a personal, first-person perspective on this critical issue on personal Facebook, Twitter, LinkedIn and/or Instagram pages and directing to NCHA landing page.
LinkedIn – Executive: Leverage executive LinkedIn presence to educate around this critical issue from a local leader perspective.
Send the media alert and pitch to local media contacts to provide them with the background on the behavioral health crisis as well as guests who would be available for interviews to discuss the crisis in greater detail.
The templated media alert and pitch is guidance to assist with the development of the pitch, which can be customized based on your organization’s voice and brand standards to assure that it comes across as authentic.
Our state is in a full-blown state of emergency with climbing suicide rates, emergency rooms filled with children in crisis and diminishing behavioral health services close to home. As of December 2020, the rate of ED discharges for children with a behavioral health condition increased by 70% compared to December 2019.
The state of North Carolina has fallen short in providing a behavioral health system, as the state was ranked 44th amongst states for access to mental health by Mental Health America in its 2021 State of Mental Health in America Report. The state of North Carolina is awash with over $6 billion in unspent revenue which is on top of the once-in-a-lifetime in unspent pandemic relief funding from federal government.
As the healthcare leader in our community, [Healthcare Organization Name] is joining forces with the North Carolina Healthcare Association (NCHA) in calling on Republican leadership in the Assembly and Senate and Governor Cooper to find a bi-partisan solution on this crisis by allocating budget dollars to address mental health.
[Healthcare Organization Name] is the first place families and patients turn to in times of a mental health episode and it is crucial that as we continue to see an increase in patients dealing with mental health in our facilities, we expand the budget and resources to treat each and every North Carolinian.
The state of North Carolina is in the unique position of having budget dollars to allocate towards mental health resources to slow the mental health crisis, before it become a mental health pandemic.
I’d be happy to connect you with [Healthcare Organization Name] executives and other leaders to discuss the importance of providing mental health funding in the state budget and why the state of North Carolina needs to act now.
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